During an August 2023 survey among chief marketing officers (CMOs) in Canada and the United States, around 33 percent of respondents listed integrating emerging tech solutions such as artificial intelligence (AI) and augmented reality (AR) among the media transformation challenges they expected to face over the next 12 months. A complex, crowded and fragmented tech landscape stood second, mentioned by 30 percent.
Aspects of media transformation chief marketing officers (CMOs) expected to be the most challenging in Canada and the United States as of August 2023
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Dentsu. (October 13, 2023). Aspects of media transformation chief marketing officers (CMOs) expected to be the most challenging in Canada and the United States as of August 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427093/media-transformation-challenges-cmo-canada-us/
Dentsu. "Aspects of media transformation chief marketing officers (CMOs) expected to be the most challenging in Canada and the United States as of August 2023." Chart. October 13, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427093/media-transformation-challenges-cmo-canada-us/
Dentsu. (2023). Aspects of media transformation chief marketing officers (CMOs) expected to be the most challenging in Canada and the United States as of August 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427093/media-transformation-challenges-cmo-canada-us/
Dentsu. "Aspects of Media Transformation Chief Marketing Officers (Cmos) Expected to Be The Most Challenging in Canada and The United States as of August 2023." Statista, Statista Inc., 13 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427093/media-transformation-challenges-cmo-canada-us/
Dentsu, Aspects of media transformation chief marketing officers (CMOs) expected to be the most challenging in Canada and the United States as of August 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427093/media-transformation-challenges-cmo-canada-us/ (last visited November 10, 2024)
Aspects of media transformation chief marketing officers (CMOs) expected to be the most challenging in Canada and the United States as of August 2023 [Graph], Dentsu, October 13, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427093/media-transformation-challenges-cmo-canada-us/
