J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowBusiness results CMOs considered themselves mainly accountable for in the U.S. 2023
During an August 2023 survey among chief marketing officers (CMOs) in the United States, around 67 percent of respondents listed the growth of customer base among the business results they considered themselves primarily accountable for. Product or service innovation stood second, with 56 percent, while customer satisfaction and advocacy rounded up the top three with 53 percent.
