During a 2023 survey among senior marketing executives worldwide, it was found that basic information, such as first name, e-mail content, homepage, would be the most important type of data used for customer experience personalization, at 80 percent in 2024, compared to 39 percent in 2023. Purchase-based and advanced personalization techniques would also keep on growing and are expected to reach 62 and 70 percent in 2024, respectively.
Leading areas of change in the approach of customer experience (CX) personalization in 2023 and 2024
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Comviva. (February 10, 2023). Leading areas of change in the approach of customer experience (CX) personalization in 2023 and 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1426105/personalization-approach-changes/
Comviva. "Leading areas of change in the approach of customer experience (CX) personalization in 2023 and 2024." Chart. February 10, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1426105/personalization-approach-changes/
Comviva. (2023). Leading areas of change in the approach of customer experience (CX) personalization in 2023 and 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1426105/personalization-approach-changes/
Comviva. "Leading Areas of Change in The Approach of Customer Experience (Cx) Personalization in 2023 and 2024." Statista, Statista Inc., 10 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1426105/personalization-approach-changes/
Comviva, Leading areas of change in the approach of customer experience (CX) personalization in 2023 and 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1426105/personalization-approach-changes/ (last visited November 10, 2024)
Leading areas of change in the approach of customer experience (CX) personalization in 2023 and 2024 [Graph], Comviva, February 10, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1426105/personalization-approach-changes/
