A 2023 global study analyzed the perceived importance of digital media among destination marketing organizations (DMOs) worldwide. While 75 percent of surveyed DMOs believed that social media advertising was significantly important, just six percent of the sample said the same about in-app advertising.
Perceived importance of digital media among destination marketing organizations (DMOs) worldwide as of September 2023
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Sojern. (November 20, 2023). Perceived importance of digital media among destination marketing organizations (DMOs) worldwide as of September 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1425242/digital-media-importance-dmos-worldwide/
Sojern. "Perceived importance of digital media among destination marketing organizations (DMOs) worldwide as of September 2023." Chart. November 20, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1425242/digital-media-importance-dmos-worldwide/
Sojern. (2023). Perceived importance of digital media among destination marketing organizations (DMOs) worldwide as of September 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1425242/digital-media-importance-dmos-worldwide/
Sojern. "Perceived Importance of Digital Media among Destination Marketing Organizations (Dmos) Worldwide as of September 2023." Statista, Statista Inc., 20 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1425242/digital-media-importance-dmos-worldwide/
Sojern, Perceived importance of digital media among destination marketing organizations (DMOs) worldwide as of September 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1425242/digital-media-importance-dmos-worldwide/ (last visited November 10, 2024)
Perceived importance of digital media among destination marketing organizations (DMOs) worldwide as of September 2023 [Graph], Sojern, November 20, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1425242/digital-media-importance-dmos-worldwide/
