Fitness tracker vendor market share in the U.S. 2023

Published by
Federica Laricchia,
Mar 8, 2024
In the United States, Apple was the leading fitness tracker vendor as of 2023, accounting for 38 percent of the market. Fitbit ranked second, holding a market share of 16 percent. By contrast, Samsung only controlled seven percent of the American fitness tracker market.

Market share of the leading fitness tracker vendors in the United States in 2023

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Supplementary notes

The Fitness Trackers market includes smartwatches, smart bands, and smart scales that help individuals track their physical activity, sleep, heart rate, and other fitness statistics. These devices can be connected to smartphones or the internet to share data with other fitness enthusiasts.

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Statistics on " Wearables in the U.S. "

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Overview

6

Segments

6

Companies

4

Consumption

8

Special focus: XR devices

8

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Topics

Wearables in the U.S.AppleSamsung ElectronicsWearablesHealth trackers
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