According to a survey conducted by Rakuten Insight in August 2023, 64 percent of respondents in Thailand stated that they engage with user-generated content because it improves their purchasing confidence. Other leading reasons include finding those content more interesting than content created by brands.
Reasons for engaging with user-generated content created by people in Thailand as of August 2023
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Rakuten Insight. (October 16, 2023). Reasons for engaging with user-generated content created by people in Thailand as of August 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424559/thailand-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. "Reasons for engaging with user-generated content created by people in Thailand as of August 2023." Chart. October 16, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424559/thailand-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. (2023). Reasons for engaging with user-generated content created by people in Thailand as of August 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424559/thailand-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. "Reasons for Engaging with User-generated Content Created by People in Thailand as of August 2023." Statista, Statista Inc., 16 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424559/thailand-reasons-for-engaging-with-user-generated-content/
Rakuten Insight, Reasons for engaging with user-generated content created by people in Thailand as of August 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424559/thailand-reasons-for-engaging-with-user-generated-content/ (last visited November 13, 2024)
Reasons for engaging with user-generated content created by people in Thailand as of August 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424559/thailand-reasons-for-engaging-with-user-generated-content/
