According to a study on influencer marketing across India in 2023, AI was mainly used among social media influencers to generate content ideas, as per almost half of the respondents. Over 35 percent of content creators also used AI tools to assist with their writing. While other purposes included content calendar management, engagement ideas, etc., roughly 34 percent of influencers claimed not having used AI at all.
Use of AI for social media influencer marketing in India in 2023
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Influencer. (October 18, 2023). Use of AI for social media influencer marketing in India in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424541/india-use-of-ai-for-influencer-marketing/
Influencer. "Use of AI for social media influencer marketing in India in 2023." Chart. October 18, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424541/india-use-of-ai-for-influencer-marketing/
Influencer. (2023). Use of AI for social media influencer marketing in India in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424541/india-use-of-ai-for-influencer-marketing/
Influencer. "Use of Ai for Social Media Influencer Marketing in India in 2023." Statista, Statista Inc., 18 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424541/india-use-of-ai-for-influencer-marketing/
Influencer, Use of AI for social media influencer marketing in India in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424541/india-use-of-ai-for-influencer-marketing/ (last visited November 10, 2024)
Use of AI for social media influencer marketing in India in 2023 [Graph], Influencer, October 18, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424541/india-use-of-ai-for-influencer-marketing/
