According to a survey conducted in China in November 2022, product was the most important element in an advertisement to attract users on online video streaming platforms, with an over 40 percent approval rate. Meanwhile, nearly one third of respondents said that the ads featuring their favorite celebrities would attract them.
Effective elements in advertisements on video streaming platforms in China 2022, by user type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Analysys. (November 30, 2022). Effective elements in advertisements on video streaming platforms in China 2022, by user type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424342/china-effective-elements-in-ads-on-video-streaming-platforms/
Analysys. "Effective elements in advertisements on video streaming platforms in China 2022, by user type." Chart. November 30, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424342/china-effective-elements-in-ads-on-video-streaming-platforms/
Analysys. (2022). Effective elements in advertisements on video streaming platforms in China 2022, by user type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424342/china-effective-elements-in-ads-on-video-streaming-platforms/
Analysys. "Effective Elements in Advertisements on Video Streaming Platforms in China 2022, by User Type." Statista, Statista Inc., 30 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424342/china-effective-elements-in-ads-on-video-streaming-platforms/
Analysys, Effective elements in advertisements on video streaming platforms in China 2022, by user type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424342/china-effective-elements-in-ads-on-video-streaming-platforms/ (last visited November 10, 2024)
Effective elements in advertisements on video streaming platforms in China 2022, by user type [Graph], Analysys, November 30, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424342/china-effective-elements-in-ads-on-video-streaming-platforms/
