In a global survey on gaming preferences conducted in 2023, 26 percent of respondents from India cited functionality as the most influential factor in choosing their favorite brand of gaming consoles. Value for money followed by design language and aesthetics were included in the leading three factors. Comparatively, four percent of respondents stated not having a preferred brand in this category.
Key factors influencing gamers' preference for console brands in India in 2023
Survey question: "Please think about your favorite brand in each of the following product categories. Which, if any, of the following factors would you consider the MOST INFLUENTIAL in making that brand your favorite - Gaming consoles (% of adults who play video games for more than an hour in a week on PC or gaming consoles)"
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YouGov. (October 13, 2023). Key factors influencing gamers' preference for console brands in India in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424335/india-factors-impacting-gamer-choice-of-console/
YouGov. "Key factors influencing gamers' preference for console brands in India in 2023." Chart. October 13, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424335/india-factors-impacting-gamer-choice-of-console/
YouGov. (2023). Key factors influencing gamers' preference for console brands in India in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424335/india-factors-impacting-gamer-choice-of-console/
YouGov. "Key Factors Influencing Gamers' Preference for Console Brands in India in 2023." Statista, Statista Inc., 13 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424335/india-factors-impacting-gamer-choice-of-console/
YouGov, Key factors influencing gamers' preference for console brands in India in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424335/india-factors-impacting-gamer-choice-of-console/ (last visited November 10, 2024)
Key factors influencing gamers' preference for console brands in India in 2023 [Graph], YouGov, October 13, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424335/india-factors-impacting-gamer-choice-of-console/
