Criteria for buying complex online products from B2B business in Germany 2021

Published by
Kasia Davies,
Feb 13, 2024

Around 80 percent of managers of B2B companies in Germany in 2021 said that one of the most important criteria when making purchases online was having detailed product information. 77 percent said quick delivery was very important.

How important are the following criteria when purchasing complex products online?

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Release date

August 2021

Region

Germany

Survey time period

June 22 to 30, 2021

Number of respondents

123 deciders and project leaders from B2B companies

Special properties

Shown are the answers 'rather important' and 'very important'

Method of interview

Online survey

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Statistics on " B2B e-commerce in Germany "

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Overview

7

Finances

8

Websites and marketplaces

6

User experience

8

Social commerce

6

Sustainability

5

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Topics

B2B e-commerce in GermanyB2B e-commerce in the United StatesE-commerce in Latin AmericaCross-border e-commerceE-commerce in Germany
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