Mobile ads accounted for the largest share of the economic losses the global digital advertising industry suffered in 2023 due to ad fraud, at nearly 30 percent. Online display and online search accounted for roughly 20 percent each. The losses were estimated at roughly 84 billion U.S. dollars.
Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format
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Juniper Research. (September 15, 2023). Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424081/digital-ad-fraud-economic-loss-format/
Juniper Research. "Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format." Chart. September 15, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424081/digital-ad-fraud-economic-loss-format/
Juniper Research. (2023). Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424081/digital-ad-fraud-economic-loss-format/
Juniper Research. "Distribution of Economic Losses Due to Digital Advertising Fraud Worldwide in 2023, by Format." Statista, Statista Inc., 15 Sep 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424081/digital-ad-fraud-economic-loss-format/
Juniper Research, Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424081/digital-ad-fraud-economic-loss-format/ (last visited November 10, 2024)
Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format [Graph], Juniper Research, September 15, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1424081/digital-ad-fraud-economic-loss-format/
