In 2022, around 61 percent of B2B companies in Germany were investing in customer service centers or phone/ mail orders. Only 29 percent of companies were investing in sales representatives.
Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (November 15, 2023). Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
Salesforce Research. "Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel." Chart. November 15, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
Salesforce Research. (2023). Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
Salesforce Research. "Share of Business-to-business (B2b) Organizations Investing in Digital Commerce Channels in Germany in 2022, by Channel." Statista, Statista Inc., 15 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
Salesforce Research, Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/ (last visited November 10, 2024)
Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel [Graph], Salesforce Research, November 15, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
