In 2023, TikTok videos presented on average almost two emojis, while in 2022, the number of emojis per TikTok video was 1.42 on average. Descriptions appeared to have become longer in 2023, with videos spotting on average 26 words, compared to the 21 words per video on average in 2022. The number of hashtags used to facilitate video search on the platform remained at around 6.7 in the last examined year.
Number of graphic and search elements per TikTok video published worldwide in 2022 and 2023
The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes" The study analyzed a total of 85,261 accounts and over 3.4 million videos.
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Metricool. (March 6, 2023). Number of graphic and search elements per TikTok video published worldwide in 2022 and 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423504/graphic-elements-tiktok-videos/
Metricool. "Number of graphic and search elements per TikTok video published worldwide in 2022 and 2023." Chart. March 6, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423504/graphic-elements-tiktok-videos/
Metricool. (2023). Number of graphic and search elements per TikTok video published worldwide in 2022 and 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423504/graphic-elements-tiktok-videos/
Metricool. "Number of Graphic and Search Elements per Tiktok Video Published Worldwide in 2022 and 2023." Statista, Statista Inc., 6 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423504/graphic-elements-tiktok-videos/
Metricool, Number of graphic and search elements per TikTok video published worldwide in 2022 and 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423504/graphic-elements-tiktok-videos/ (last visited November 10, 2024)
Number of graphic and search elements per TikTok video published worldwide in 2022 and 2023 [Graph], Metricool, March 6, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423504/graphic-elements-tiktok-videos/
