Key data on bid shading worldwide 2023

Published by Statista Research Department, Nov 15, 2023

In programatic advertising, bid shading is a mechanism that collects ad impression pricing information. This data is used to predict values of impressions and bid as close to their projected value as possible. According to estimates, bid shading accounted for six to 37 percent of total programmatic advertising spending worldwide, giving it a market value of six to 40 billion U.S. dollars.

Key data on bid shading in programmatic advertising worldwide as of July 2023

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Release date

July 2023

Region

Worldwide

Survey time period

as of July 2023

Supplementary notes

Some of the figures calculated by Statista based on data provided by the source.

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Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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