In the United States, about a third of millennials said they were more likely to gift money in 2023, compared to last year's holiday season. At nearly 50 percent, Gen Z was the generation most likely to give others a gift of money. Across all generations, the average stood at just under 30 percent.
Consumers in the United States who were more likely to gift money during the 2023 holiday season, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Big Village. (September 19, 2023). Consumers in the United States who were more likely to gift money during the 2023 holiday season, by generation [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423230/gifting-money-by-generation-usa/
Big Village. "Consumers in the United States who were more likely to gift money during the 2023 holiday season, by generation." Chart. September 19, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423230/gifting-money-by-generation-usa/
Big Village. (2023). Consumers in the United States who were more likely to gift money during the 2023 holiday season, by generation. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423230/gifting-money-by-generation-usa/
Big Village. "Consumers in The United States Who Were More Likely to Gift Money during The 2023 Holiday Season, by Generation." Statista, Statista Inc., 19 Sep 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423230/gifting-money-by-generation-usa/
Big Village, Consumers in the United States who were more likely to gift money during the 2023 holiday season, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423230/gifting-money-by-generation-usa/ (last visited September 20, 2024)
Consumers in the United States who were more likely to gift money during the 2023 holiday season, by generation [Graph], Big Village, September 19, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423230/gifting-money-by-generation-usa/