According to a survey conducted in late 2023, less than 20 percent of consumers in the United States are at least somewhat aware of what Singles' Day is. Only about three percent said they knew the shopping event well. Singles' Day, which takes place on November 11th each year, is an unofficial Chinese holiday and shopping season event.
Awareness of Singles' Day among consumers in the United States in 2023
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BCG. (November 8, 2023). Awareness of Singles' Day among consumers in the United States in 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423056/awareness-of-singles-day-among-consumers-usa/
BCG. "Awareness of Singles' Day among consumers in the United States in 2023." Chart. November 8, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423056/awareness-of-singles-day-among-consumers-usa/
BCG. (2023). Awareness of Singles' Day among consumers in the United States in 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423056/awareness-of-singles-day-among-consumers-usa/
BCG. "Awareness of Singles' Day among Consumers in The United States in 2023." Statista, Statista Inc., 8 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423056/awareness-of-singles-day-among-consumers-usa/
BCG, Awareness of Singles' Day among consumers in the United States in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423056/awareness-of-singles-day-among-consumers-usa/ (last visited November 13, 2024)
Awareness of Singles' Day among consumers in the United States in 2023 [Graph], BCG, November 8, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1423056/awareness-of-singles-day-among-consumers-usa/
