During an August 2024 survey among adults in the United States, 48 percent of respondents said they liked watching political advertisements less than how much they liked watching other TV ads.
Share of consumers who like watching political ads more than other ads on TV in the United States as of August 2024
The source phrased the question as follows: "Compared with how much you like watching other television advertisements, how much do you like watching political advertisements — more, less, or about the same amount?"
Missing percentage points to 100 are probably due to rounding.
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YouGov. (August 30, 2024). Share of consumers who like watching political ads more than other ads on TV in the United States as of August 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1422833/consumers-like-political-ads-more-tv-ads-us/
YouGov. "Share of consumers who like watching political ads more than other ads on TV in the United States as of August 2024." Chart. August 30, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1422833/consumers-like-political-ads-more-tv-ads-us/
YouGov. (2024). Share of consumers who like watching political ads more than other ads on TV in the United States as of August 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1422833/consumers-like-political-ads-more-tv-ads-us/
YouGov. "Share of Consumers Who like Watching Political Ads More than Other Ads on Tv in The United States as of August 2024." Statista, Statista Inc., 30 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1422833/consumers-like-political-ads-more-tv-ads-us/
YouGov, Share of consumers who like watching political ads more than other ads on TV in the United States as of August 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1422833/consumers-like-political-ads-more-tv-ads-us/ (last visited November 10, 2024)
Share of consumers who like watching political ads more than other ads on TV in the United States as of August 2024 [Graph], YouGov, August 30, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1422833/consumers-like-political-ads-more-tv-ads-us/
