In Italy, e-commerce managers gave insight into foreseen investments on marketing services in 2023. All respondents had some plans for investments, with more than half stating they plan on new investments on marketing services. Around 30 percent are planning an ordinary management investment, while almost 15 percent want to invest higher amounts.
Share of e-commerce managers planning to invest in marketing services in Italy in 2023
To produce this report, more than 500 operators with e-commerce services offered to Italian merchants were analyzed.
Direct interviews were conducted with 64 companies in nine different service vendor categories, and 87 brands and retailers.
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Casaleggio Associati. (April 18, 2023). Share of e-commerce managers planning to invest in marketing services in Italy in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1422777/italy-foreseen-online-investments-marketing-services/
Casaleggio Associati. "Share of e-commerce managers planning to invest in marketing services in Italy in 2023." Chart. April 18, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1422777/italy-foreseen-online-investments-marketing-services/
Casaleggio Associati. (2023). Share of e-commerce managers planning to invest in marketing services in Italy in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1422777/italy-foreseen-online-investments-marketing-services/
Casaleggio Associati. "Share of E-commerce Managers Planning to Invest in Marketing Services in Italy in 2023." Statista, Statista Inc., 18 Apr 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1422777/italy-foreseen-online-investments-marketing-services/
Casaleggio Associati, Share of e-commerce managers planning to invest in marketing services in Italy in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1422777/italy-foreseen-online-investments-marketing-services/ (last visited November 10, 2024)
Share of e-commerce managers planning to invest in marketing services in Italy in 2023 [Graph], Casaleggio Associati, April 18, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1422777/italy-foreseen-online-investments-marketing-services/
