During a 2023 survey, 46 percent of responding consumers from the United Kingdom said that they would like the communications from brands around Christmas to remind then of better times. On the other hand, 20 percent said that it should be value-focused.
Characteristics of Christmas advertising preferred by consumers in the United Kingdom (UK) as of July 2023
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Institute of Practitioners in Advertising. (July 27, 2023). Characteristics of Christmas advertising preferred by consumers in the United Kingdom (UK) as of July 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421953/christmas-ads-characteristics-uk/
Institute of Practitioners in Advertising. "Characteristics of Christmas advertising preferred by consumers in the United Kingdom (UK) as of July 2023." Chart. July 27, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421953/christmas-ads-characteristics-uk/
Institute of Practitioners in Advertising. (2023). Characteristics of Christmas advertising preferred by consumers in the United Kingdom (UK) as of July 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421953/christmas-ads-characteristics-uk/
Institute of Practitioners in Advertising. "Characteristics of Christmas Advertising Preferred by Consumers in The United Kingdom (Uk) as of July 2023." Statista, Statista Inc., 27 Jul 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421953/christmas-ads-characteristics-uk/
Institute of Practitioners in Advertising, Characteristics of Christmas advertising preferred by consumers in the United Kingdom (UK) as of July 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421953/christmas-ads-characteristics-uk/ (last visited November 10, 2024)
Characteristics of Christmas advertising preferred by consumers in the United Kingdom (UK) as of July 2023 [Graph], Institute of Practitioners in Advertising, July 27, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421953/christmas-ads-characteristics-uk/
