As of August 2023, approximately 61 percent of chief marketing officers (CMOs) surveyed in the United States listed demonstrating the impact of marketing actions on financial outcomes among the challenges they faced by marketing leadership. Communicating the role of the brand in business decisions and focusing data and analytics on the most important marketing problems followed, mentioned by around 45 and 42 percent of respondents, respectively.
Leading challenges according to chief marketing officers (CMOs) of for-profit companies in the United States as of August 2023
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MarketingCharts. (October 9, 2023). Leading challenges according to chief marketing officers (CMOs) of for-profit companies in the United States as of August 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421705/challenges-for-cmo-united-states/
MarketingCharts. "Leading challenges according to chief marketing officers (CMOs) of for-profit companies in the United States as of August 2023." Chart. October 9, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421705/challenges-for-cmo-united-states/
MarketingCharts. (2023). Leading challenges according to chief marketing officers (CMOs) of for-profit companies in the United States as of August 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421705/challenges-for-cmo-united-states/
MarketingCharts. "Leading Challenges According to Chief Marketing Officers (Cmos) of For-profit Companies in The United States as of August 2023." Statista, Statista Inc., 9 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421705/challenges-for-cmo-united-states/
MarketingCharts, Leading challenges according to chief marketing officers (CMOs) of for-profit companies in the United States as of August 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421705/challenges-for-cmo-united-states/ (last visited November 10, 2024)
Leading challenges according to chief marketing officers (CMOs) of for-profit companies in the United States as of August 2023 [Graph], MarketingCharts, October 9, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421705/challenges-for-cmo-united-states/
