During a December 2022 survey among smartphone users who feel comfortable sharing their data with advertisers in the United States, over half of the respondents (51 percent) said they were willing to share information about their interests. Information about current shopping habits stood second, with 40 percent.
Types of data users are willing to share with advertisers in the United States as of December 2022
Original question: "What data are you comfortable sharing with advertisers?" Multiple answers were possible.
The values may not sum up to 100 percent due to rounding.
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InMobi. (December 31, 2022). Types of data users are willing to share with advertisers in the United States as of December 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421564/data-types-shared-with-advertiser-us/
InMobi. "Types of data users are willing to share with advertisers in the United States as of December 2022." Chart. December 31, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421564/data-types-shared-with-advertiser-us/
InMobi. (2022). Types of data users are willing to share with advertisers in the United States as of December 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421564/data-types-shared-with-advertiser-us/
InMobi. "Types of Data Users Are Willing to Share with Advertisers in The United States as of December 2022." Statista, Statista Inc., 31 Dec 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421564/data-types-shared-with-advertiser-us/
InMobi, Types of data users are willing to share with advertisers in the United States as of December 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421564/data-types-shared-with-advertiser-us/ (last visited November 10, 2024)
Types of data users are willing to share with advertisers in the United States as of December 2022 [Graph], InMobi, December 31, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1421564/data-types-shared-with-advertiser-us/
