In the third quarter of 2023, 18 to 39-year-olds in Europe surpassed those aged 40+ in their use of social media platforms to purchase luxury brand products or services. A third of 18 to 39-year-olds use social media to purchase luxury products, while only 20 percent of shoppers aged 40 and over use social media for this purpose.
Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by age group
online purchases made within the past 12 months by affluent consumers
Supplementary notes
*Sample included consumers in the United States, Asia (China Hong Kong, Japan, Singapore) and Europe (France, Germany, Switzerland, and the United Kingdom).
Affluent consumers refer to high-net-worth individuals (HNWIs).
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Altiant. (October 1, 2023). Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by age group [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1420685/europe-luxury-social-commerce-by-age-group/
Altiant. "Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by age group." Chart. October 1, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1420685/europe-luxury-social-commerce-by-age-group/
Altiant. (2023). Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by age group. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1420685/europe-luxury-social-commerce-by-age-group/
Altiant. "Share of Shoppers Purchasing Luxury Brands and Services via Social Media in Europe from Q1 2022 to Q3 2023, by Age Group." Statista, Statista Inc., 1 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1420685/europe-luxury-social-commerce-by-age-group/
Altiant, Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1420685/europe-luxury-social-commerce-by-age-group/ (last visited September 20, 2024)
Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2022 to Q3 2023, by age group [Graph], Altiant, October 1, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1420685/europe-luxury-social-commerce-by-age-group/