As indicated in a 2023 survey by Rakuten Insight on user-generated content (UGC), the leading reason for the consumption of UGC in India stated by 49 percent of respondents was that it was more interesting than branded content. Two other popular reasons provided were that it boosted purchasing confidence and helped consumers identify trending products.
Reasons consumers interacted with user-generated content in India in 2023
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Rakuten Insight. (October 16, 2023). Reasons consumers interacted with user-generated content in India in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight. "Reasons consumers interacted with user-generated content in India in 2023." Chart. October 16, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight. (2023). Reasons consumers interacted with user-generated content in India in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight. "Reasons Consumers Interacted with User-generated Content in India in 2023." Statista, Statista Inc., 16 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1419449/india-reasons-to-engage-with-ugc/
Rakuten Insight, Reasons consumers interacted with user-generated content in India in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1419449/india-reasons-to-engage-with-ugc/ (last visited November 10, 2024)
Reasons consumers interacted with user-generated content in India in 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1419449/india-reasons-to-engage-with-ugc/
