According to a study conducted globally in 2023, nearly two-thirds of people surveyed stated that they are open to the idea of buying new products and/or services recommended to them by generative AI. There was no significant distinction between the age groups, as each generation was more or less equally receptive to the idea of using generative AI for purchasing decisions.
For more information on Capgemini's report on why consumers love generative AI, click here.
Share of consumers worldwide who are open to purchasing new products or services recommended by generative AI in 2023, by generation
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Capgemini. (June 19, 2023). Share of consumers worldwide who are open to purchasing new products or services recommended by generative AI in 2023, by generation [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1419129/consumer-interest-in-ai-shopping-advice-by-generation/
Capgemini. "Share of consumers worldwide who are open to purchasing new products or services recommended by generative AI in 2023, by generation." Chart. June 19, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1419129/consumer-interest-in-ai-shopping-advice-by-generation/
Capgemini. (2023). Share of consumers worldwide who are open to purchasing new products or services recommended by generative AI in 2023, by generation. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1419129/consumer-interest-in-ai-shopping-advice-by-generation/
Capgemini. "Share of Consumers Worldwide Who Are Open to Purchasing New Products or Services Recommended by Generative Ai in 2023, by Generation." Statista, Statista Inc., 19 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1419129/consumer-interest-in-ai-shopping-advice-by-generation/
Capgemini, Share of consumers worldwide who are open to purchasing new products or services recommended by generative AI in 2023, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1419129/consumer-interest-in-ai-shopping-advice-by-generation/ (last visited November 10, 2024)
Share of consumers worldwide who are open to purchasing new products or services recommended by generative AI in 2023, by generation [Graph], Capgemini, June 19, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1419129/consumer-interest-in-ai-shopping-advice-by-generation/
