In a 2023 survey, over one third of French consumers said that they had reduced their clothing purchases for sustainability reasons. This was a larger share than in the other surveyed countries, Great Britain, Germany, and Italy. In contrast, almost half of German respondents said that they had no intention of reducing their clothing consumption.
Consumers' intentions to reduce clothing purchases for sustainability reasons in selected European countries in 2023
France, Germany, Italy, United Kingdom (Great Britain)
Survey time period
March 2023
Number of respondents
8,924 respondents
Age group
18 years and older
Special properties
Nationally representative sample
Method of interview
Online survey
Supplementary notes
Respondents were asked if they had reduced their clothing purchases for sustainable reasons.
The survey count for each country is as follows:
France - 2,940
GB - 2,008
Germany - 1,949
Italy - 2,027
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YouGov. (August 10, 2023). Consumers' intentions to reduce clothing purchases for sustainability reasons in selected European countries in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1418590/consumers-buying-fewer-clothes-in-europe/
YouGov. "Consumers' intentions to reduce clothing purchases for sustainability reasons in selected European countries in 2023." Chart. August 10, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1418590/consumers-buying-fewer-clothes-in-europe/
YouGov. (2023). Consumers' intentions to reduce clothing purchases for sustainability reasons in selected European countries in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1418590/consumers-buying-fewer-clothes-in-europe/
YouGov. "Consumers' Intentions to Reduce Clothing Purchases for Sustainability Reasons in Selected European Countries in 2023." Statista, Statista Inc., 10 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1418590/consumers-buying-fewer-clothes-in-europe/
YouGov, Consumers' intentions to reduce clothing purchases for sustainability reasons in selected European countries in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1418590/consumers-buying-fewer-clothes-in-europe/ (last visited November 10, 2024)
Consumers' intentions to reduce clothing purchases for sustainability reasons in selected European countries in 2023 [Graph], YouGov, August 10, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1418590/consumers-buying-fewer-clothes-in-europe/
