During a global survey among marketers published in the second half of 2024, over half (or 53 percent) said that training on the benefits of programmatic digital out-of-home (prDOOH) advertising would help them learn more about it. Standards for prDOOH ranked second, mentioned by 48 percent. According to the same study, over one-third of marketers worldwide intended to include prDOOH advertising in their media plans within the 18 months following the survey.
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024
The source surveyed professionals working for advertisers and media agencies in six countries: Australia (n = 200), Brazil (199), France (201), Germany (200), the United Kingdom (199), the United States (200).
The source does not specify the survey type or date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VIOOH. (September 17, 2024). Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1417352/elements-understand-prdooh-global/
VIOOH. "Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024." Chart. September 17, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1417352/elements-understand-prdooh-global/
VIOOH. (2024). Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1417352/elements-understand-prdooh-global/
VIOOH. "Leading Elements That Would Help Marketers Learn More about Programmatic Digital Out-of-home (Prdooh) Advertising According to Professionals Worldwide as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1417352/elements-understand-prdooh-global/
VIOOH, Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1417352/elements-understand-prdooh-global/ (last visited November 13, 2024)
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1417352/elements-understand-prdooh-global/
