During a study among marketers worldwide published in September 2023, multi-country campaigns made up approximately 43 percent of programmatic digital out-of-home (prDOOH) campaigns. The remaining 57 percent were single-country campaigns.
Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market
The source surveyed professionals working for advertisers and media agencies in six countries: Australia (n = 35), France (34), Germany (46), Spain (34), the United Kingdom (46), the United States (51).
The source does not specify the survey type or date.
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VIOOH. (September 8, 2023). Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1417302/distribution-prdooh-campaigns-target-worldwide/
VIOOH. "Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market." Chart. September 8, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1417302/distribution-prdooh-campaigns-target-worldwide/
VIOOH. (2023). Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1417302/distribution-prdooh-campaigns-target-worldwide/
VIOOH. "Distribution of Programmatic Digital Out-of-home (Prdooh) Advertising Campaigns According to Marketers Worldwide as of September 2023, by Target Market." Statista, Statista Inc., 8 Sep 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1417302/distribution-prdooh-campaigns-target-worldwide/
VIOOH, Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1417302/distribution-prdooh-campaigns-target-worldwide/ (last visited November 10, 2024)
Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market [Graph], VIOOH, September 8, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1417302/distribution-prdooh-campaigns-target-worldwide/
