The source forecast that, in 2023, the global digital out-of-home (DOOH) market value will increase four times faster than the static out-of-home (OOH) revenue. The former was projected to skyrocket by over 10 percent, while the latter was expected to grow by 2.5 percent. DOOH's annual growth rate was forecast to remain double-digit in the following two years.
Annual change in the out-of-home (OOH) advertising market value worldwide from 2022 to 2025, by type
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FIPP. (May 24, 2023). Annual change in the out-of-home (OOH) advertising market value worldwide from 2022 to 2025, by type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416688/annual-change-ooh-market-value-type-worldwide/
FIPP. "Annual change in the out-of-home (OOH) advertising market value worldwide from 2022 to 2025, by type." Chart. May 24, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416688/annual-change-ooh-market-value-type-worldwide/
FIPP. (2023). Annual change in the out-of-home (OOH) advertising market value worldwide from 2022 to 2025, by type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416688/annual-change-ooh-market-value-type-worldwide/
FIPP. "Annual Change in The Out-of-home (Ooh) Advertising Market Value Worldwide from 2022 to 2025, by Type." Statista, Statista Inc., 24 May 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416688/annual-change-ooh-market-value-type-worldwide/
FIPP, Annual change in the out-of-home (OOH) advertising market value worldwide from 2022 to 2025, by type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416688/annual-change-ooh-market-value-type-worldwide/ (last visited November 10, 2024)
Annual change in the out-of-home (OOH) advertising market value worldwide from 2022 to 2025, by type [Graph], FIPP, May 24, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416688/annual-change-ooh-market-value-type-worldwide/
