When shopping for luxury products, such as apparel and handbags, on the internet, consumers often reconsider their planned purchase, and leave the transaction incomplete. In the second quarter of 2024, it was most common among mobile shoppers for both luxury apparel, with 87 percent, and handbags, with 92 percent, to abandon their online basket. For both designer clothing and bags, with a cart abandonment rate of about 80 percent and 84 percent, respectively, fewer consumers left their transactions incomplete when shopping on computers.
Percentage of baskets created that did not result in a completed order for luxury products worldwide in 2nd quarter 2024, by device
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Salesforce Research. (October 2, 2024). Percentage of baskets created that did not result in a completed order for luxury products worldwide in 2nd quarter 2024, by device [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416629/cart-abandonment-rate-worldwide-luxury/
Salesforce Research. "Percentage of baskets created that did not result in a completed order for luxury products worldwide in 2nd quarter 2024, by device." Chart. October 2, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416629/cart-abandonment-rate-worldwide-luxury/
Salesforce Research. (2024). Percentage of baskets created that did not result in a completed order for luxury products worldwide in 2nd quarter 2024, by device. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416629/cart-abandonment-rate-worldwide-luxury/
Salesforce Research. "Percentage of Baskets Created That Did Not Result in a Completed Order for Luxury Products Worldwide in 2nd Quarter 2024, by Device." Statista, Statista Inc., 2 Oct 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416629/cart-abandonment-rate-worldwide-luxury/
Salesforce Research, Percentage of baskets created that did not result in a completed order for luxury products worldwide in 2nd quarter 2024, by device Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416629/cart-abandonment-rate-worldwide-luxury/ (last visited November 10, 2024)
Percentage of baskets created that did not result in a completed order for luxury products worldwide in 2nd quarter 2024, by device [Graph], Salesforce Research, October 2, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416629/cart-abandonment-rate-worldwide-luxury/