According to a survey conducted in July 2023, 40.1 percent of Generation Z Threads users in the United States had downloaded the app because they thought it looked fun. Overall, 38.7 percent reported downloading the Meta app because they wanted to try a new platform, and one quarter of Gen Z Threads users in the United States were on Threads because their friends and family were. Additionally, one in five users said they were looking for an alternative to X/Twitter.
Reasons for downloading Threads according to Generation Z users in the United States as of July 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (September 19, 2023). Reasons for downloading Threads according to Generation Z users in the United States as of July 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416617/gen-z-us-reasons-downloading-threads/
Insider Intelligence. "Reasons for downloading Threads according to Generation Z users in the United States as of July 2023." Chart. September 19, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416617/gen-z-us-reasons-downloading-threads/
Insider Intelligence. (2023). Reasons for downloading Threads according to Generation Z users in the United States as of July 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416617/gen-z-us-reasons-downloading-threads/
Insider Intelligence. "Reasons for Downloading Threads According to Generation Z Users in The United States as of July 2023." Statista, Statista Inc., 19 Sep 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416617/gen-z-us-reasons-downloading-threads/
Insider Intelligence, Reasons for downloading Threads according to Generation Z users in the United States as of July 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416617/gen-z-us-reasons-downloading-threads/ (last visited November 13, 2024)
Reasons for downloading Threads according to Generation Z users in the United States as of July 2023 [Graph], Insider Intelligence, September 19, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416617/gen-z-us-reasons-downloading-threads/
