When shopping for skincare products on the internet, consumers often have second thoughts, leaving an incomplete order. In the first quarter of 2024, it was most common among mobile shoppers to abandon their online basket, with a cart abandonment rate of 80 percent. In contrast, the cart abandonment rate for computers stood at 68 percent.
Percentage of baskets created that did not result in a completed order for skincare worldwide in 2nd quarter 2024, by device
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (October 4, 2024). Percentage of baskets created that did not result in a completed order for skincare worldwide in 2nd quarter 2024, by device [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416616/cart-abandonment-rate-worldwide-skincare/
Salesforce Research. "Percentage of baskets created that did not result in a completed order for skincare worldwide in 2nd quarter 2024, by device." Chart. October 4, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416616/cart-abandonment-rate-worldwide-skincare/
Salesforce Research. (2024). Percentage of baskets created that did not result in a completed order for skincare worldwide in 2nd quarter 2024, by device. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416616/cart-abandonment-rate-worldwide-skincare/
Salesforce Research. "Percentage of Baskets Created That Did Not Result in a Completed Order for Skincare Worldwide in 2nd Quarter 2024, by Device." Statista, Statista Inc., 4 Oct 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416616/cart-abandonment-rate-worldwide-skincare/
Salesforce Research, Percentage of baskets created that did not result in a completed order for skincare worldwide in 2nd quarter 2024, by device Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416616/cart-abandonment-rate-worldwide-skincare/ (last visited November 10, 2024)
Percentage of baskets created that did not result in a completed order for skincare worldwide in 2nd quarter 2024, by device [Graph], Salesforce Research, October 4, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416616/cart-abandonment-rate-worldwide-skincare/
