During a global survey among marketers published in the second half of 2024, over one-quarter (or 27 percent) of respondents reported including programmatic digital out-of-home (prDOOH) advertising in their media plans during the 18 months preceding the survey. Approximately 35 percent said they inteded to include it within the following 18 months. According to the same study, prDOOH's top attribute worldwide was providing dynamic creative opportunities.
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of August 2024
The source surveyed 1,200 advertisers and agencies in six markets: 200 in Australia, 201 in France, 200 in Germany, 199 in Brazil, 200 in the United Kingdom, and 200 in the United States.
The source does not specify the survey type or date.
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VIOOH. (September 17, 2024). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of August 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416532/marketers-prdooh-media-plans-worldwide/
VIOOH. "Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of August 2024." Chart. September 17, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416532/marketers-prdooh-media-plans-worldwide/
VIOOH. (2024). Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of August 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416532/marketers-prdooh-media-plans-worldwide/
VIOOH. "Percentage of Marketers Who Have Included or Intended to Include Programmatic Digital Out-of-home (Prdooh) Advertising in Their Media Plans Worldwide as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416532/marketers-prdooh-media-plans-worldwide/
VIOOH, Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of August 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416532/marketers-prdooh-media-plans-worldwide/ (last visited November 10, 2024)
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416532/marketers-prdooh-media-plans-worldwide/
