Quarterly conversion rates of luxury apparel & handbag e-commerce worldwide 2022-2024

Published by
L. Yltävä,
Oct 11, 2024

Worldwide, the quarterly online shopping conversion rate for luxury products varied from 2022 to 2024. Between the second quarter of 2022 and the second quarter of 2024, the conversion rate for luxury apparel fluctuated between 0.7 and 0.8 percent. For luxury handbags, the pattern was similar, with a conversion rate starting at 0.5 percent in the middle of 2022. The percentage then fell down to 0.4 by the third quarter of 2022. It then fluctuated between 0.4 and 0.3 percent until the second quarter of 2024. In the second quarter of 2024 the conversion rate was 0.4 percent. 

Online shopping conversion rate of luxury apparel and handbags worldwide from 2nd quarter 2022 to 2nd quarter 2024

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Release date

October 2024

Region

Worldwide

Survey time period

Q2 2022 to Q2 2024

Supplementary notes

Data is based on 29 billion visits from 1.5 billion shoppers to 2,276 digital commerce sites in 61 countries.

The release date is the date of access.

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