According to a 2023 survey in the United States, 92 percent of Gen Z consumers preferred watching content on their smartphones. Another 88 percent of Gen Z engaged with ad-supported video streaming services, while over half of respondents had plans to subscription cycle in the 6 months after the survey period.
Video streaming behavior of Gen Z consumers in the United States as of 2023
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Samba TV. (May 4, 2023). Video streaming behavior of Gen Z consumers in the United States as of 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416043/gen-z-video-streaming-behavior-us/
Samba TV. "Video streaming behavior of Gen Z consumers in the United States as of 2023." Chart. May 4, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416043/gen-z-video-streaming-behavior-us/
Samba TV. (2023). Video streaming behavior of Gen Z consumers in the United States as of 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416043/gen-z-video-streaming-behavior-us/
Samba TV. "Video Streaming Behavior of Gen Z Consumers in The United States as of 2023." Statista, Statista Inc., 4 May 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416043/gen-z-video-streaming-behavior-us/
Samba TV, Video streaming behavior of Gen Z consumers in the United States as of 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416043/gen-z-video-streaming-behavior-us/ (last visited November 10, 2024)
Video streaming behavior of Gen Z consumers in the United States as of 2023 [Graph], Samba TV, May 4, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1416043/gen-z-video-streaming-behavior-us/
