During a survey among audio advertising listeners in Brazil published in October 2024, over half (or 55 percent) reported paying attention to ads made for the audio format. Additionally, 38 percent of respondents said they already purchased or searched for a product or service due to an audio ad.
Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024
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Kantar Ibope Media. (October 9, 2024). Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1415248/share-listeners-attention-audio-ads-brazil/
Kantar Ibope Media. "Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024." Chart. October 9, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1415248/share-listeners-attention-audio-ads-brazil/
Kantar Ibope Media. (2024). Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1415248/share-listeners-attention-audio-ads-brazil/
Kantar Ibope Media. "Percentage of Listeners Paying Attention and Responding to Audio Advertising in Brazil as of October 2024." Statista, Statista Inc., 9 Oct 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1415248/share-listeners-attention-audio-ads-brazil/
Kantar Ibope Media, Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1415248/share-listeners-attention-audio-ads-brazil/ (last visited November 13, 2024)
Percentage of listeners paying attention and responding to audio advertising in Brazil as of October 2024 [Graph], Kantar Ibope Media, October 9, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1415248/share-listeners-attention-audio-ads-brazil/
