Belgium's e-commerce market is on a rapid upward trajectory, with revenues projected to surpass 14 billion U.S. dollars by 2029, as per Statista Market Insights. This substantial growth in e-commerce revenue reflects the evolving consumer preferences and increasing digitization of retail in the country, signifying a significant shift in shopping behavior.
Language influence on online shopping
Belgium's linguistic diversity, with Flemish-Dutch and French being the main languages, has a notable impact on online shopping trends. This is evidenced by the preference for local language-based online retailers, such as Bol.com and coolblue.be, over international giants like Amazon. Furthermore, disparities in e-commerce penetration between Flanders and Wallonia highlight the influence of language on online shopping habits, with 69 percent of individuals in Flanders placing online orders in 2023, compared to 58 percent in Wallonia.
Bol.com: dominating the e-commerce landscape
Bol.com, established in 1999 as an online bookstore, has emerged as the leading online store in Belgium and the Netherlands, attracting over 17 million monthly visitors in Belgium alone. The company's expansion beyond books to include electronics, toys, music, and film has contributed to its substantial success in the e-commerce market. Bol.com's dominance underscores the significance of local players in shaping Belgium's e-commerce landscape and catering to the diverse linguistic preferences of the population.
Revenue of the e-commerce market in Belgium from 2017 to 2029
(in billion U.S. dollars)
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Statista. (May 13, 2024). Revenue of the e-commerce market in Belgium from 2017 to 2029 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1415183/e-commerce-revenue-belgium
Statista. "Revenue of the e-commerce market in Belgium from 2017 to 2029 (in billion U.S. dollars)." Chart. May 13, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1415183/e-commerce-revenue-belgium
Statista. (2024). Revenue of the e-commerce market in Belgium from 2017 to 2029 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1415183/e-commerce-revenue-belgium
Statista. "Revenue of The E-commerce Market in Belgium from 2017 to 2029 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 May 2024, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1415183/e-commerce-revenue-belgium
Statista, Revenue of the e-commerce market in Belgium from 2017 to 2029 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1415183/e-commerce-revenue-belgium (last visited November 10, 2024)
Revenue of the e-commerce market in Belgium from 2017 to 2029 (in billion U.S. dollars) [Graph], Statista, May 13, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1415183/e-commerce-revenue-belgium
