Frequency of online purchases of beauty products in the Netherlands 2023

Published by
L. Yltävä,
May 2, 2024

In the Netherlands, the majority of respondents who purchased beauty and health care products online in 2023 placed orders once every two or three months. Approximately one-third of online shoppers made more frequent purchases, ordering at least once a month, whereas only five percent of shoppers made these purchases on a weekly basis.

Frequency in which e-shoppers purchased beauty and health care products online in the Netherlands in 2023

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Release date

February 2024

Region

Netherlands

Survey time period

May 31 to July 19, 2023

Number of respondents

801-1,570 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2023, and had it delivered.

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