During a 2023 survey, 65.9 percent of responding app users stated that they always skipped an in-app video ad if there was an option to do so after a certain time frame. On the other hand, 19.7 percent said they did not skip such ads if they were relevant to them.
Frequency of skipping an in-app video ad by app users worldwide as of May 2023
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Business of Apps. (May 10, 2023). Frequency of skipping an in-app video ad by app users worldwide as of May 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1412252/frequency-skip-in-app-ad/
Business of Apps. "Frequency of skipping an in-app video ad by app users worldwide as of May 2023." Chart. May 10, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1412252/frequency-skip-in-app-ad/
Business of Apps. (2023). Frequency of skipping an in-app video ad by app users worldwide as of May 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1412252/frequency-skip-in-app-ad/
Business of Apps. "Frequency of Skipping An In-app Video Ad by App Users Worldwide as of May 2023." Statista, Statista Inc., 10 May 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1412252/frequency-skip-in-app-ad/
Business of Apps, Frequency of skipping an in-app video ad by app users worldwide as of May 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1412252/frequency-skip-in-app-ad/ (last visited November 10, 2024)
Frequency of skipping an in-app video ad by app users worldwide as of May 2023 [Graph], Business of Apps, May 10, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1412252/frequency-skip-in-app-ad/
