In 2023, leading marketplaces were the most preferred online source for global consumers to purchase luxury products, with around 21 percent of respondents. Branded websites were preferred by roughly 18 percent of consumers, while 16 percent admitted that they would never purchase luxury products online.
Leading online sources to purchase luxury products worldwide in 2023
The survey included 31,647 consumers across 18 international markets; UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Leading online sources to purchase luxury products worldwide in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1410182/luxury-products-sources-online-searches/
Wunderman Thompson Commerce. "Leading online sources to purchase luxury products worldwide in 2023." Chart. June 27, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1410182/luxury-products-sources-online-searches/
Wunderman Thompson Commerce. (2023). Leading online sources to purchase luxury products worldwide in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1410182/luxury-products-sources-online-searches/
Wunderman Thompson Commerce. "Leading Online Sources to Purchase Luxury Products Worldwide in 2023." Statista, Statista Inc., 27 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1410182/luxury-products-sources-online-searches/
Wunderman Thompson Commerce, Leading online sources to purchase luxury products worldwide in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1410182/luxury-products-sources-online-searches/ (last visited November 10, 2024)
Leading online sources to purchase luxury products worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1410182/luxury-products-sources-online-searches/
