We asked Dutch consumers about "Most popular influencer genres" and found that "Film & TV" takes the top spot, while "Religion & philosophy" is at the other end of the ranking.
Find this and more survey data on most popular influencer genres in the Netherlands in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.
Most popular influencer genres in the Netherlands as of September 2024
Characteristic
Share of respondents
Film & TV
28%
Music
25%
Comedy
24%
Health & fitness
22%
Adult content (only shown to respondents in countries where adult content is not criminalized)
21%
Advice & self-help
20%
Food (e.g., mukbangs)
20%
Animal & nature
19%
Sports
19%
Business & economy
17%
Shopping / product reviews
17%
Family & parenting
15%
Gaming & e-sports
15%
Cars / vehicles
14%
News & politics
13%
Love & relationships
12%
Personal finance
12%
Science & technology
11%
True crime & law
11%
History
10%
Society & culture
9%
VIPs & celebrities
8%
Religion & philosophy
6%
I do not take in any content from influencers / content creators
During the survey, the question was phrased as follows: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (October 23, 2024). Most popular influencer genres in the Netherlands as of September 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1409685/most-popular-influencer-genres-in-the-netherlands
Statista. "Most popular influencer genres in the Netherlands as of September 2024." Chart. October 23, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1409685/most-popular-influencer-genres-in-the-netherlands
Statista. (2024). Most popular influencer genres in the Netherlands as of September 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1409685/most-popular-influencer-genres-in-the-netherlands
Statista. "Most Popular Influencer Genres in The Netherlands as of September 2024." Statista, Statista Inc., 23 Oct 2024, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1409685/most-popular-influencer-genres-in-the-netherlands
Statista, Most popular influencer genres in the Netherlands as of September 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1409685/most-popular-influencer-genres-in-the-netherlands (last visited November 10, 2024)
Most popular influencer genres in the Netherlands as of September 2024 [Graph], Statista, October 23, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1409685/most-popular-influencer-genres-in-the-netherlands
