According to the results of a survey conducted in 2023, about 40 percent of U.S. baby care shoppers stated that they preferred to purchase national brands for baby care products. A similar share of participants said that they had no preference.
Brand preference among baby care shoppers in the United States in 2023, by brand type
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InMobi. (April 30, 2023). Brand preference among baby care shoppers in the United States in 2023, by brand type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
InMobi. "Brand preference among baby care shoppers in the United States in 2023, by brand type." Chart. April 30, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
InMobi. (2023). Brand preference among baby care shoppers in the United States in 2023, by brand type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
InMobi. "Brand Preference among Baby Care Shoppers in The United States in 2023, by Brand Type." Statista, Statista Inc., 30 Apr 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
InMobi, Brand preference among baby care shoppers in the United States in 2023, by brand type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/ (last visited November 10, 2024)
Brand preference among baby care shoppers in the United States in 2023, by brand type [Graph], InMobi, April 30, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/