As of 2023, the majority share of consumers from three major South African e-commerce marketplaces earn a high level of income. Of these three, Zando.co.za has the highest portion of high-income earners, with 48 percent. However, Takealot.com has the highest share of low-income earners, with 28 percent.
Share of online shoppers on major South African marketplaces in 2023, by income level
Recalculated to only include respondents that provide income information, recode based on ’’Monthly/annual household income (local currency)’’, Single Pick.
Survey questions:
"Which of these online shops have you bought something from
in the past 12 months?" Multi Pick.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Consumer Insights. (June 15, 2023). Share of online shoppers on major South African marketplaces in 2023, by income level [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights. "Share of online shoppers on major South African marketplaces in 2023, by income level." Chart. June 15, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights. (2023). Share of online shoppers on major South African marketplaces in 2023, by income level. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights. "Share of Online Shoppers on Major South African Marketplaces in 2023, by Income Level." Statista, Statista Inc., 15 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights, Share of online shoppers on major South African marketplaces in 2023, by income level Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/ (last visited November 10, 2024)
Share of online shoppers on major South African marketplaces in 2023, by income level [Graph], Statista Consumer Insights, June 15, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
