Vinted revenue 2017-2023
Vinted, a Lithuanian C2C e-commerce platform specializing in secondhand fashion, experienced remarkable growth in revenue, reaching over 596 million euros in 2023. This represents a 61-percent increase compared to the previous year. The surge in earnings has positioned Vinted as a major player in the global e-commerce industry, reflecting the increasing consumer preference toward sustainable and secondhand apparel.
Vinted in the European e-commerce landscape
Vinted’s popularity went far beyond Lithuania and the Baltics, with the most app downloads recorded in the United Kingdom, Italy, and Poland. In 2023, the app was installed over 8.8 million times in the United Kingdom. Furthermore, the online marketplace achieved a 71-percent brand awareness among German secondhand apparel online shop users, with 30 percent of them actively using the platform. Moreover, the brand boasts a high customer loyalty rate, with 87 percent of its customers in Germany displaying a strong inclination to use Vinted again.
Company metrics
Vinted recorded substantial growth in gross merchandise volume (GMV), which surged from around 490 million U.S. dollars in 2018 to over nine billion U.S. dollars by 2023, demonstrating the platform’s ability to cater to a large consumer base across the globe. The company’s marketing initiatives have contributed to the success, and in 2024, Vinted's digital retail media advertising revenue in Europe was forecast to reach 26 million U.S. dollars. In 2023, Vinted had a monthly average of 1,743 employees, almost double the 2021’s figure.
