In 2024, approximately 15 percent of responding millennials stated that they regularly consumed meat substitutes. Figures were similar among Gen Z respondents. Older generations were less likely to regularly eat meat substitutes.
Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation
Results are an aggregation of four surveys carried out during the stated time period. Results cover 18 out of 27 countries and are weighted*
Supplementary notes
The original survey question was: "Which of these groceries do you consume regularly? (multi-pick)?" Displays answer: "Meat-substitute products (e.g., vegan sausages, plant-based burger patties)"
* The results are weighted based on the internet population per country.
The EU-27 countries covered in the surveys are:
Austria, Finland, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Belgium, Czechia, Denmark, Greece, Hungary, Ireland, Lithuania, Portugal, Romania
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Statista. (September 25, 2024). Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
Statista. "Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation." Chart. September 25, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
Statista. (2024). Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
Statista. "Share of Consumers Who Regularly Consume Meat Substitutes in The European Union (Eu-27) in 2024, by Generation." Statista, Statista Inc., 25 Sep 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
Statista, Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/ (last visited November 10, 2024)
Share of consumers who regularly consume meat substitutes in the European Union (EU-27) in 2024, by generation [Graph], Statista, September 25, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1405106/consumers-who-regularly-consume-meat-substitutes-in-the-eu-27-by-generation/
