According to a survey conducted by Rakuten Insight in South Korea in 2023, around 41.3 percent of female and 37.9 percent of male respondents stated that they had bought items they saw in social media ads one to three times over the past year. While the reported purchasing behavior was similar, male respondents showed a higher tendency for frequent purchases.
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
Rakuten Insight. (2023). Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms over The past 12 Months in South Korea as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/ (last visited November 10, 2024)
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
