According to a study conducted in 2022 of over 70 mobile iOS app pages on the Apple App Store, 54 percent of mobile apps lacked App Store Optimization (ASO) cross-localization. Around 40 percent of the analyzed app pages presented keyword duplicates in the app metadata and insufficient length of app titles and subtitles. Additionally, 30 percent of app pages were using low performing keywords.
Possible App Store Optimization (ASO) mistakes impacting conversion for mobile apps in the Apple App Store in the United States in 2022
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SplitMetrics. (March 3, 2023). Possible App Store Optimization (ASO) mistakes impacting conversion for mobile apps in the Apple App Store in the United States in 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1404078/us-ios-apps-aso-visibility-mistakes/
SplitMetrics. "Possible App Store Optimization (ASO) mistakes impacting conversion for mobile apps in the Apple App Store in the United States in 2022 ." Chart. March 3, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1404078/us-ios-apps-aso-visibility-mistakes/
SplitMetrics. (2023). Possible App Store Optimization (ASO) mistakes impacting conversion for mobile apps in the Apple App Store in the United States in 2022 . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1404078/us-ios-apps-aso-visibility-mistakes/
SplitMetrics. "Possible App Store Optimization (Aso) Mistakes Impacting Conversion for Mobile Apps in The Apple App Store in The United States in 2022 ." Statista, Statista Inc., 3 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1404078/us-ios-apps-aso-visibility-mistakes/
SplitMetrics, Possible App Store Optimization (ASO) mistakes impacting conversion for mobile apps in the Apple App Store in the United States in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1404078/us-ios-apps-aso-visibility-mistakes/ (last visited November 10, 2024)
Possible App Store Optimization (ASO) mistakes impacting conversion for mobile apps in the Apple App Store in the United States in 2022 [Graph], SplitMetrics, March 3, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1404078/us-ios-apps-aso-visibility-mistakes/
