In the first half of 2024, billboards concentrated 41 percent of the programmatic out-of-home (OOH) spending in the United States. The outdoor screen or TV format followed with 25 percent. The food and beverage segment ranked among the leading programmatic outdoor advertiser categories in the U.S.
Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024
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Statista. (October 29, 2024). Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1403193/distribution-programmatic-ooh-spending-united-states-asset-category/
Statista. "Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024." Chart. October 29, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1403193/distribution-programmatic-ooh-spending-united-states-asset-category/
Statista. (2024). Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1403193/distribution-programmatic-ooh-spending-united-states-asset-category/
Statista. "Distribution of Programmatic Out-of-home (Ooh) Spending in The United States in 1st Half 2024." Statista, Statista Inc., 29 Oct 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1403193/distribution-programmatic-ooh-spending-united-states-asset-category/
Statista, Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1403193/distribution-programmatic-ooh-spending-united-states-asset-category/ (last visited November 10, 2024)
Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024 [Graph], Statista, October 29, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1403193/distribution-programmatic-ooh-spending-united-states-asset-category/
