During a survey published in August 2024, around 52 percent of responding adult consumers in the United States reported expecting direct mail to be personalized for them in some way. The same share of respondents said receiving direct mail feels more important than receiving an email from a brand.
Adult consumers' leading attitudes toward direct mail in the United States as of August 2024
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Lob. (August 5, 2024). Adult consumers' leading attitudes toward direct mail in the United States as of August 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1402070/consumer-attitudes-direct-mail-united-states/
Lob. "Adult consumers' leading attitudes toward direct mail in the United States as of August 2024." Chart. August 5, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1402070/consumer-attitudes-direct-mail-united-states/
Lob. (2024). Adult consumers' leading attitudes toward direct mail in the United States as of August 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1402070/consumer-attitudes-direct-mail-united-states/
Lob. "Adult Consumers' Leading Attitudes toward Direct Mail in The United States as of August 2024." Statista, Statista Inc., 5 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1402070/consumer-attitudes-direct-mail-united-states/
Lob, Adult consumers' leading attitudes toward direct mail in the United States as of August 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1402070/consumer-attitudes-direct-mail-united-states/ (last visited November 10, 2024)
Adult consumers' leading attitudes toward direct mail in the United States as of August 2024 [Graph], Lob, August 5, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1402070/consumer-attitudes-direct-mail-united-states/
