During a survey among marketers in Canada and the United States published in December 2023, 60 percent of respondents said their companies planned to raise the share of the marketing budget allocated to direct mail by up to 10 percent in the following year. Meanwhile, a quarter of the interviewees stated that the companies intended to increase their budget by more than 10 percent. According to the same study, most marketers used direct mail for customer retention and acquisition.
Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lob. (December 19, 2023). Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401972/changes-direct-mail-budgets/
Lob. "Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023." Chart. December 19, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401972/changes-direct-mail-budgets/
Lob. (2023). Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401972/changes-direct-mail-budgets/
Lob. "Planned Annual Changes in Direct Mail's Budget According to Marketers in Canada and The United States as of December 2023." Statista, Statista Inc., 19 Dec 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401972/changes-direct-mail-budgets/
Lob, Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401972/changes-direct-mail-budgets/ (last visited November 10, 2024)
Planned annual changes in direct mail's budget according to marketers in Canada and the United States as of December 2023 [Graph], Lob, December 19, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401972/changes-direct-mail-budgets/
