The advertising spending of free ad-supported streaming TV (FAST) in the United States was expected to more than double between 2023 and 2025, surpassing that of cable, broadcast, and subscription video-on-demand (SVOD) by the latter year. In addition to that, spending on streaming overall (FAST and SVOD) was projected to overtake that of linear TV (cable and broadcast) by 2025.
TV advertising spending in the United States from 2023 to 2027, by type
(in billion U.S. dollars)
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StreamTV Insider. (January 12, 2023). TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401740/tv-advertising-spending-in-the-us-by-type/
StreamTV Insider. "TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars)." Chart. January 12, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401740/tv-advertising-spending-in-the-us-by-type/
StreamTV Insider. (2023). TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401740/tv-advertising-spending-in-the-us-by-type/
StreamTV Insider. "Tv Advertising Spending in The United States from 2023 to 2027, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 12 Jan 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401740/tv-advertising-spending-in-the-us-by-type/
StreamTV Insider, TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401740/tv-advertising-spending-in-the-us-by-type/ (last visited November 10, 2024)
TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars) [Graph], StreamTV Insider, January 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401740/tv-advertising-spending-in-the-us-by-type/
